Perfection is a dangerous word — but I believe the pursuit of excellence can drive a team to deliver their best. I care about the little details and get into the weeds on design. I root out the core problems that need to be solved and uncover opportunities not to miss.

Creativity can often be mysterious and instinctual. Sometimes we don’t immediately understand why an idea works – but it feels right. Trusting first then validating those ideas afterwards ensures we maintain momentum and can always back up our creativity with data and feedback.

If you get that ‘oh 💩’ feeling, you’re probably knee-deep in something you’ve not done before. I’ve found these are the moments in my career where I’ve grown the most. I now seek out this uncomfortable feeling like a crazy person and embrace it wholeheartedly.

For teams to function at their highest capability, everyone needs creative agency and ownership. I rally the team around robust goals, an ambitious vision and keep an open mind on how we’ll get to our destination. Everyone has an opportunity to shape the game meaningfully, but we have a shared vision

When it comes to actions, and a room falls silent, I challenge myself to be the one who gets it done. Leading by example helps a team embrace their agency. When nobody sits on the sidelines, there’s tremendous energy and a sense of fulfilment.

Everyone is motivated differently. I like to understand what motivates people so I can help them meet their personal goals. Understanding and sharing our unique perspectives takes the subjectivity out of design by framing our opinions through player segments.